Pure Joy Collection is the brain child of my love of design and the delight I always have creating new ideas for your little ones.

We live in such a mobile society and parents have accessories galore to tote babies. There isn't much out there to “pretty up” these clever, but plain modes of transportation for their precious cargo.

I went to work on a variety of stroller liners and car seat covers that would be comfortable, safe, easy to use, and pleasing to the eye. The feedback I received on the prototypes was incredible — once form and function was mastered, I could indulge my passion for designing the collection. I carefully search for unique and original patterns that appeal to many styles. Careful consideration is given to each fabric choice in regard to washability, durability, and practicality.

Pure Joy could not succeed if not for my love of children and the great personal satisfaction I always feel making their world a little more attractive, comfortable, and most of all safe.

I hope you enjoy using my products as much as I have enjoyed bringing them to you.

Joy Devack